Accelerate your career, command a higher paycheck and grow!
Excel in Startup-Focused Product Management with Industry Leaders
Transform your career with a comprehensive startup-focused Product Management course designed with expertise from Apple, Netflix, and Microsoft product leaders. Gain hands-on experience with real-world projects, access exclusive internship opportunities, and build a job-ready portfolio to excel in the dynamic startup ecosystem.
Course Type: Certificate
Start Date: Rolling Enrollment. Join Anytime!
Duration: 14-16 Weeks
Course Type
Online Course
Start Date
Rolling Enrollment. Join Anytime!
Duration
14-16 Weeks
Crafted with extensive input from Product Managers at
Why Choose Product Management As Your Career Option?
High Demand for Product Management Jobs
Naukri Listings (June 2024): 50,000+ product management job openings.
Indeed Listings (June 2024): 20,000+ product management job openings.
Thriving Startup Ecosystem
Startups in India: 1.3 lakh startups, growing 12-15% annually.
Job Creation: Expected to generate millions of new jobs in the coming years.
Career Advancement Opportunities
Lucrative Roles: Transition from Product Manager to Senior Product Manager, Director of Product, VP of Product, or Chief Product Officer.
Innovative Workplaces: Opportunities to work in cutting-edge tech companies and dynamic startups.
Growing Importance in Business
Evolving Landscape: Product management is increasingly crucial in today’s tech-driven market.
Strategic Impact: Businesses seek individuals who can shape successful products and drive market growth.
Salary Potential
Entry Level (Assistant Product Manager): 6-8 LPA
Junior Level(Associate Product Manager): 7-15 LPA
Mid Level (Product Manager, Senior Product Manager, Group Product Manager): 17-40 LPA
Senior Level (Director of Product, VP of Product, Chief Product Officer): 45-85 LPA
Senior PMs in Big Tech Companies: >1 Cr PA
Program Highlights
14 Super Engaging Modules: Comprehensive coverage of essential PM concepts.
100 Powerful PM Frameworks: Navigate your PM role with confidence.
Recorded Lectures: Flexible self-study at your convenience.
25+ Weekend Live Sessions: Real-time doubt clearing with experts.
60+ Real-World Case Studies: Insights from leading startups.
30+ Pitch Decks: Learn from successful startups and create your own.
Startup Ideation: Methods for generating ideas for new ventures.
500+ Pages and Slides: Extensive content for deep learning.
Capstone Project: Build a job-ready product portfolio.
Exclusive Internship Opportunities: Hands-on experience for select students.
300+ Interview Questions: Comprehensive preparation for PM interviews.
Product Evaluation Checklists: Criteria for assessing great products and apps.
Personalised Career Strategy: Tailored role transitioning and career planning.
GenAI Tools for PMs: Leverage GenAI in product management.
100% Job Assistance: Support in securing PM roles.
Completion Certificate: Product Management Certification upon successful completion.
What does this course have to offer?
Comprehensive Curriculum
14 modules targeting all critical aspects of product management.
Experienced Instructors
Learn from instructors with firsthand experience in building products for startups across India and Europe.
Practical Experience
Capstone project to develop a market-ready product portfolio.
Industry Connections
Internship opportunities with startups for hands-on experience.
Flexible Learning Options
Students access a new module weekly in drip format, ensuring a steady learning pace; the self-study course requires a minimum of 12 weeks.
Career Advancement
Dedicated support for job placement and career strategy development.
Global Perspective
Insights and methodologies applicable across international markets.
One Course, Multiple Career Opportunities
Product Manager
Oversee product lifecycle from conception to launch.
Innovation Manager
Spearheaded innovative projects and initiatives.
Strategy Manager
Develop and implement strategic business initiatives.
New Business Initiative Manager
Identify and pursue new business opportunities.
Independent Product Consultant
Provide expert advice on product management
Customer Success Manager Ensure customer satisfaction and product adoption.
Market Research Manager
Analyze market trends to inform product decisions.
Business Analyst
Assess market conditions to guide strategic decisions.
Product Analyst
Evaluate product performance and propose enhancements.
Detailed Course Curriculum
Course Breakdown
Pre-Course Introduction
• Welcome and program orientation.
• Crafting your personal story.
• Introduction to program values and structure.
Module 1: Defining Product Vision and Strategy
• Crafting compelling product vision statements.
• Setting clear product goals and objectives.
• Developing a product strategy canvas.
Module 2: Market Research and Competitive Analysis
• Applying Jobs to Be Done and Blue Ocean Strategy.
• Competitive landscape and industry analysis using Porter’s Forces.
Module 3: Understanding Users and Crafting Value Propositions
• Techniques for customer needs identification including The Mom Test and Lean Customer Development.
• Creating empathy maps, user personas, and mapping value propositions with Jobs to Be Done (JTBD).
Module 4: Customer Segmentation, Targeting, and Positioning
• Techniques for effective segmentation, targeting, and positioning.
• Developing product stories and achieving product-market fit.
Module 5: Ideation and Validation
• Ideation techniques and frameworks like SCAMPER and Thinker Toys.
• Validation of business ideas using Test Cards, Learning Cards, and the Business Model Canvas.
Module 6: Product Requirements, Prioritization, and Roadmapping
• Defining product requirements using various frameworks and tools.
• Prioritization techniques including MoSCoW and RICE.
• Comprehensive roadmapping strategies.
Module 7: UX Principles, Prototyping, and MVP
• Principles of UX design and considerations for UI.
• Prototyping techniques and usability testing.
• Developing and testing Minimum Viable Products (MVP).
Module 8: Product Growth and Analytics
• Frameworks for product growth including the AARRR framework.
• Use of analytics tools to measure growth and performance metrics.
Module 9: Agile Product Development and Release Management
• Application of Agile methodologies and Scrum practices.
• Managing product releases and iterations.
Module 10: Product Pricing Models and Tactics
• Various pricing models and tactics including value-based and dynamic pricing.
• Psychological pricing strategies to enhance market positioning.
Module 11: Agile and Scrum for Product Managers
• Deep dive into Agile principles and Scrum roles.
• Techniques for effective sprint planning and backlog refinement.
Module 12: Stakeholder Management
• Strategies for managing stakeholders and maximizing influence.
• Planning and managing stakeholder relationships.
Module 13: Product Manager’s Toolkit
• Introduction to essential tools like JIRA, Trello, and Slack.
• Use of analytics and data visualization tools to support decision-making processes.
100+ Product Management Frameworks and Techniques
Following is a sneak peek of what you’ll learn in the course.
Jobs to Be Done Framework
Understand customer jobs and innovate products to meet these needs better.
Porter’s Forces
Analyze competitive forces to strategize effectively in various market conditions.
Blue Ocean Strategy
Create uncontested market space and make the competition irrelevant.
The Mom Test – User Interview
Conduct user interviews that avoid bias and gather actionable insights.
Lean Customer Development
Build products that customers actually want using lean principles.
Customer Journey Map
Visualize the process a customer goes through to achieve a goal with your product.
Empathy Map
Gain deeper insights into customers’ minds to better address their needs.
User Personas
Create detailed profiles of typical users to tailor product development strategies.
Value Proposition Canvas
Define the value a product offers to its customers and solve high-priority issues.
Segmentation Techniques
Divide the market into clear segments to better target marketing and product development.
Targeting Criteria and Techniques
Select the most valuable customer segments to focus on for better ROI.
Positioning Strategies
Develop a unique positioning in the market that highlights the product’s strengths.
Ideation - SCAMPER
Use SCAMPER technique for creative ideas on product improvements and innovations.
Ideation - ThinkerToys
Employ ThinkerToys methods to generate innovative ideas.
Business Model Canvas
Outline how your company creates, delivers, and captures value, all on one page.
Various Product Requirement Frameworks
Frameworks to define, organize, and prioritize product requirements.
MoSCoW Prioritization
Prioritize needs and features to balance stakeholder expectations and project deliverables.
RICE Framework
Quantify the impact, confidence, and effort of product ideas to prioritize development.
UI-UX Principles
Essential principles for designing intuitive and user-friendly interfaces.
Wireframing and Prototyping Tools
Tools for creating prototypes to visualize and test product concepts.
A/B Testing for MVP
Test different versions of a product to optimize features based on user feedback.
Product Growth Frameworks (AARRR, Lean Canvas)
Strategic frameworks for managing and measuring product growth.
Agile and Scrum Methodologies
Implement Agile and Scrum to enhance product development processes.
Stakeholder Management Techniques
Techniques for effectively managing expectations and communications with stakeholders.
Product Pricing Models and Tactics
Explore various pricing strategies to find the optimal pricing model for your product.
Who is this program for?
This program caters to a wide range of individuals aiming to excel in product management
✅ Students and Recent Graduates: An affordable, concise alternative to costly MBA programs, perfect for those entering the corporate world.
✅ Early to Mid-Career Professionals: Ideal for those aiming to advance to senior roles such as Director or VP of Product.
✅ Career Changers: Suitable for professionals looking to shift into product management positions.
✅ Aspiring PM Professionals: Designed for individuals targeting roles like Product Manager, Strategy Manager, and more.
✅ Cost-Conscious Learners: A time-efficient option for gaining practical skills without the expense of traditional degrees.
Our Unique Learning Methodology
Blended Learning Approach
➡ Dynamic Curriculum: Combines 100 potent PM frameworks across 14 modules Modules for comprehensive learning.
➡ Recorded + Live Sessions: Flexibility through recorded lectures; deep engagement via live interactive sessions.
Practical Application Focus
➡ Real-World Application: Emphasizes practical skills for daily responsibilities in product management.
➡ Portfolio Development: Ensures each student builds a tangible portfolio to showcase to potential employers.
Specialized Startup Focus
➡ Startup Preparedness: Tailored content for thriving in various startup roles beyond traditional PM positions.
➡ Versatile Career Preparation: Equips for roles like Strategy Manager, Innovation Manager, and more.
Interactive Samples
➡ Direct Experience: Features interactive quizzes and lesson clips to sample the course's practical approach.
➡ Instructor Expertise: Led by a seasoned product head with success in developing features for startups and enhancing real-world learning.
Career Transformation and Opportunities: What Have Our Learners Achieved?
Prallad Shetty
“Product and New Business Initiative Manager” with Product Pro Academy
Testimonial: After completing my Computer Science B.E. degree, I found myself exploring various roles, including working as an Investigation Specialist for Amazon, a Customer Relation Officer for HGS, a cold caller, and even building websites. Despite these diverse experiences, I struggled to find a role that truly aligned with my passion and skills.
The PM course by Product Pro Academy has been transformative, equipping me with the knowledge and confidence to pursue a career in product management. The comprehensive curriculum along with the tremendous support from mentors, helped me build a strong portfolio.
I currently work as a Product Manager at Product Pro Academy, where I now help shape the product roadmap and go-to-market strategy, focusing specifically on our web app, iOS, and Android apps. This role has been incredibly fulfilling, allowing me to see my ideas come to life and make a tangible impact on the company's success.
The Product Pro Academy PM course has helped me transition from juggling multiple backend roles to landing a high-impact, high-visibility position in the corporate world. I strongly encourage anyone aiming to enhance their skills and secure a job-ready position to consider this course, a valuable investment in your future, capable of unlocking exciting and rewarding career opportunities.
Himanshu Bourai
“Strategy and Operation Manager” with IntrCity, a startup valued around INR 1,000 Cr
Testimonial: Enrolling in the Product Management course at Product Pro Academy has been one of the best decisions of my life. As someone who completed a BA via correspondence and lacked an expensive BTech or MBA degree, I was initially unsure about how to advance my career in the corporate world. However, this course proved to be a game-changer.
The product management program covers many aspects of business strategy and market research, providing a comprehensive understanding of product and business management. The mentors were incredibly supportive, helping me refine my profile, enhance my resume, and build a strong portfolio. Thanks to the skills and knowledge gained from this course, I landed a role as a Strategy and Operation Manager at IntrCity, a startup valued at around INR 1,000 Cr. I am extremely thankful for the transformation this course has brought to my career.
I highly recommend the Product Pro Academy Product Management course to anyone looking to upskill and become job-ready, regardless of their educational background or previous work experience. This course has the potential to open doors and create opportunities for everyone willing to invest in their future.
Meet Your Instructor
Jeewan Gaur
Jeewan brings over a decade of rich experience in product management. He specializes in developing innovative solutions and driving strategic growth in startups and established firms.
His hands-on expertise and leadership have been instrumental in shaping successful product strategies.
Extensive Startup Experience
9 years driving product strategy across two ventures.
Specializes in developing zero-to-one products from the ground up.
Startup 1
Role: Product Head at German applied AI startup AskBrian.
Achievements: Developed 30+ use cases for a digital assistant used by 250+ companies.
Acquisition: AskBrian was acquired by Thinkcell for over INR 100 Cr in September 2023.
Startup 2
Role: Product Manager and New Business Initiatives Manager.
Achievements: Worked at a Blackstone and WorldBank portfolio fintech startup.
Valuation: The startup is currently valued at over INR 3500 Cr, with INR 1300 Cr in total funding.
Experience with Global Advisory and Consulting Firms
Companies: CRISIL (a Standard and Poor’s Company) and Boston Consulting Group (BCG).
Roles: Expert guidance on lending product portfolios, business, and go-to-market strategies.
Clients: Banking clients, Private Equity firms, and management consulting firms.
Academic Contributions
Delivered guest lectures on Product Management at various IIMs and other Business Schools.
Jeewan Gaur's extensive experience and strategic vision bring unparalleled expertise to the Product Pro Academy, ensuring students receive top-notch education and practical insights directly from a leading industry professional.
Why Choose Product Pro Academy?
Our product management course is meticulously designed to deliver immediate and long-term results within a structured 14-16 week timeframe.
Immediate Results
Structured Learning and Skill Development: Dive into a well-structured curriculum from the first week, building essential product management skills and acquiring practical knowledge.
Hands-On Projects: Engage in real-world projects throughout the course, applying what you learn immediately and gaining valuable hands-on experience.
Complete Results in 14-16 Weeks
Completion Certification: Earn a certificate upon successful completion, validating your skills and knowledge in product management.
Product Portfolio: By the end of the course, develop a tangible product portfolio that showcases your practical experience and ability to manage and build products.
Enhanced Resume: Receive guidance on crafting a compelling resume highlighting your PM experience and expertise, ensuring you are job-ready.
Job Readiness
PM Job Ready: Equip yourself with the skills, knowledge, and practical experience needed to confidently apply for product management roles within 14-16 weeks.
Global Opportunities: With your course certificate and product portfolio, you’ll be prepared to apply for PM positions within and outside India, expanding your career opportunities.
Success in the Job Market
Performance-Based Success: While our program prepares you comprehensively, your ultimate success in securing a PM role will depend on your performance during selection. We provide the tools, knowledge, and support to excel, but your dedication and effort in interviews and assessments will be crucial.
Frequently Asked Questions (FAQ)
What is the current demand for product managers in the job market?
The demand for product managers is high, with over 50,000 job listings on Naukri and over 20,000 on Indeed as of June 2024. The growing number of startups, projected to increase by 12-15% annually, is expected to create millions of new job opportunities in the coming years.
What career opportunities can I pursue after completing this course?
Graduates can pursue various roles, including Product Manager, Strategy Manager, New Business Initiative Manager, Innovation Manager, Research Manager, and Independent Product Consultant. The course also prepares you for senior roles such as Director of Product, VP of Product, and Chief Product Officer.
What salary can I expect as a product manager?
Salaries for product managers vary based on experience and location:
Entry Level (Assistant Product Manager): 6-8 LPA
Junior Level (Associate Product Manager): 7-15 LPA
Mid Level (Product Manager, Senior Product Manager, Group Product Manager): 17-40 LPA
Senior Level (Director of Product, VP of Product, Chief Product Officer): 45-85 LPA
Senior PMs in Big Tech Companies: >1 Cr PA
Who is eligible to apply for the Product Management certification courses?
Our certification programs are tailored for individuals from various academic and professional backgrounds; no prior experience is required. The minimum qualification needed is an undergraduate degree or diploma. If you transition from an unrelated field into product management, our courses will help you gain the necessary experience and skills. Our comprehensive course content is designed to cover everything from entry-level to senior product management roles, making it valuable no matter where you are in your product management journey.
How does product management differ from project management?
Product management focuses on the strategy, roadmap, and feature definition of a product or product line, working cross-functionally to ensure its success. On the other hand, project management focuses on planning, executing, and closing projects, ensuring they are completed on time, within budget, and within scope.
What industries hire product managers?
Product managers are in demand across various industries, including technology, finance, healthcare, and retail. The role is especially prominent in tech companies and startups.
What makes Product Pro Academy’s course unique?
Our course is the most comprehensive PM course, featuring approximately 100 potent PM frameworks across 14 modules and 60 plus real-world case studies from leading startups. It focuses on practical application and portfolio building, ensuring you have a tangible product portfolio by the end of the course.
How long is the course, and what does it entail?
The course runs for 14-16 weeks, including recorded lectures and live doubt-clearing sessions. You will engage in hands-on projects, build a product portfolio, and receive a certification upon completion.
What kind of support will I receive during the course?
You will have access to live doubt-clearing sessions, interactive quizzes, and direct support from our experienced instructors. Additionally, we guide building your resume and preparing for job interviews.
Will I receive a certificate after completing the course?
Yes, upon successfully completing the course, you will earn a certification that validates your product management skills and knowledge.
What kind of projects will I work on during the course?
You will work on real-world projects that simulate actual product management scenarios, allowing you to apply the frameworks and techniques learned in the course. These projects will be part of your product portfolio.
How does the course prepare me for the job market?
The course equips you with practical skills, a comprehensive product portfolio, and a polished resume. Our focus on hands-on projects and real-world applications ensures you are job-ready. Additionally, we provide job placement assistance to help you secure a position.
Can I take this course while working full-time?
Yes, the course is designed to be flexible. It includes recorded lectures that you can watch at your convenience and live sessions scheduled on weekends to accommodate working professionals.
Are there any prerequisites for enrolling in this course?
There are no specific prerequisites. However, a business, technology, or related field background can be beneficial. The course is designed to cater to beginners and those looking to advance their careers in product management.
What Does 100% Job Assistance Mean?
Our 100% job assistance encompasses a variety of comprehensive support components, including:
Competency Building: Our primary focus is on developing competent product managers through a practical pedagogy based on frameworks and case studies
Capstone Project: This project will help you build a tangible portfolio to present to potential recruiters, often a screening requirement
Extensive Interview Preparation: Students can access many PM interview questions organised by module and topic.
Resume Building: We assist students in creating impressive resumes using templates from leading product managers
Cover Letter and LinkedIn help: We provide pro tips for crafting effective cover letters and building an effective LinkedIn presence
Job Boards Access: Students will be shared both free and paid PM job boards
Role Transition and Career Strategy: We help students with role transitioning and creating a personalised career strategy
Recruiter Partnerships: Our corporate relationship team is actively working to onboard recruiters for our program’s students
In-House Opportunities: As our organization grows, we will have internal requirements for product managers
What sets your product management course apart from other courses in the market
Other Product Management Programs in the market
Existing courses often are incomplete, focusing only on certain product management aspects. This fragmentation forces students to take multiple courses and certifications, which is both time-consuming and costly
Most of the modules are taught by academicians. While there are occasional guest lectures for expert insights, they do not offer the continuous, in-depth mentorship that students need to develop their skills effectively
Product management courses from renowned foreign universities are costly and often unaffordable
The primary unique selling point appears to be the Executive Alumni status
Product Pro Academy’s Product Management Program
The course is designed to cover all aspects of product management comprehensively, eliminating the need for multiple certifications
A current Product Head crafts our entire curriculum at a German AI startup. Weekly doubt-clearing sessions are also held by the same experienced Product Head with hands-on experience in building products within startup environments
Our course is an affordable alternative to expensive MBA programs and PM courses from large universities
The primary unique selling point is the course’s comprehensiveness and its singular focus on developing product management experts
How much does a Product Pro Academy certification cost?
We offer three distinct certification programs:
Fundamentals of Product Management Program INR 49,999
Advanced Product Management Program: INR 69,999
Product Management Leadership Program: INR 99,999
Our 12–20 week programs are designed to prepare you for a managerial role in corporates and startups. In contrast, traditional managerial programs like MBAs or other postgraduate courses often have a duration of two years and fees starting from INR 8-10 lakhs. These programs tend to focus on conventional content with diminishing relevance in today’s dynamic business landscape, leading to declining job prospects for their graduates.
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